The job is simple — very simple. More than with any other job, the responsibilities of a CEO diverge from the duties and the measurement. A CEO’s responsibilities: everything, especially in a startup. The CEO is responsible for the success or failure of the company.
The CEO’s second duty is building culture. Work gets done through people, and people are profoundly affected by culture. A lousy place to work can drive away high performers. After all, they have their pick of places to work. And a great place to work can attract and retain the very best. Culture is built in dozens of ways, and the CEO sets the tone. Her every action — or inaction — sends cultural messages.
Duties of the Marketing Executive include: Planning, developing and implementing effective marketing communication campaigns. Using the full marketing mix for the company’s marketing communications. Writing copy for all marketing collateral, including brochures, letters, emails and websites.
Writing copy for all marketing collateral, including brochures, letters, emails and websites. Understanding the product and customer profile and write thorough specs for each.
Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. Sells products by establishing contact and developing relationships with prospects; recommending solutions.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
Responsible for making sure that a company’s support staff is running smoothly. This can take many forms, and depends on the size and type of company, so it could mean organizing, planning and overseeing a large pool of administrative assistants, or working with one or two people in a smaller office.
Office Managers make sure that the office runs smoothly, which includes keeping supplies in stock, making sure administrative and office staff are doing their job, working with vendors, planning events, making sure the facilities are clean, orderly, and safe, and analyzing supply and energy consumption to determine cost-saving and efficiency savings.